Who this page is for
You're an established B2B company — SaaS, media, AI — where the quality of your written content is core to your position in the market.
You probably value:
- Substance over volume
- Strategic thinking from the writers who represent your brand
- Content as a competitive advantage, not a checkbox
If that sounds like you, keep reading.
The kinds of writing your business might need
Writing fuels everything about go-to-market strategy, from positioning to sales enablement
to customer education:
- Positioning = writing
- Messaging = writing
- Website = writing
- Sales enablement = writing
- Customer education = writing
- Product launches = writing
- Case studies = writing
- Email sequences = writing
- Landing pages = writing
I produce clear, strategic written content that makes your GTM actually work.
Why I might be a fit
Most companies treat writing as a tactical activity — something that happens after strategy
is decided. But the truth is, your GTM strategy only becomes real through writing.
I've spent 12+ years living this. As Head of Go-to-Market at Attune, working with companies
like Calendly, Wistia, and SparkToro, and co-authoring "Forget the Funnel" (a book on
customer-led growth), I've learned that great GTM requires strategic writing at every stage of strategy development, and across every touchpoint in your customers’ experience.
I’m not a writer. I’m a GTM leader who happens to enjoy writing.
What that means for you:
- I know how to interview customers and surface the insights that inform positioning and close deals
- I understand buying psychology and how to move prospects through the journey
- I can translate technical complexity into clear messaging that resonates across all touchpoints
- I know how to structure content that converts, activates, and retains customers
Also, I keep up with the times — meaning yes, I use AI (Claude is my homie). But leveraged properly, AI is a collaborator and accelerator. AI helps me iterate better and work faster, but the strategy, customer insight, and voice? That's all human.
If we work together, you won't get lazy AI slop. You'll get content that sounds like it came from someone who actually understands your business, your customers, and your GTM strategy.
"Claire brings a unique blend of strategic vision, deep customer empathy, and operational rigor to every challenge. What sets her apart is her ability to cut through complexity and focus on what matters most."— Bob Moesta, Creator of Jobs-to-be-Done framework
How I can help
I work with a small number of companies on an ongoing basis. Monthly retainer of $2,000 for 10-15 hours of strategic writing support.
But here's what you're actually getting: a GTM-minded writer who can move between positioning, messaging, sales enablement, customer education, and marketing content — whatever your strategy needs most.
One month I might interview your customers and write the messaging for a product launch.
The next month I might draft case studies that close deals or build email sequences that
activate new users. The month after that, maybe I'm rewriting your homepage.
You're not locked into deliverables. You're getting flexible capacity for the writing that
makes your GTM work.
That said: if you already have a way of working with outside writers — project-based,
hourly, whatever — I'm open to that too. Let's just figure out what makes
sense for your business.
Samples
[RELEVANT WRITING WILL GO HERE]