Who this page is for
You're an established B2B company — SaaS, AI, media — where the quality of your written content is core to your position in the market.
You probably value:
- Substance over volume
- Strategic thinking from the writers who represent your brand
- Content as a competitive advantage, not a checkbox
If that sounds like you, keep reading.
The kinds of writing your business might need
Writing fuels everything about go-to-market strategy, from positioning to sales enablement to customer education:
- Positioning = writing
- Messaging = writing
- Website = writing
- Sales enablement = writing
- Customer education = writing
- Product launches = writing
- Case studies = writing
- Email sequences = writing
- Landing pages = writing
I produce clear, strategic written content that makes your GTM actually work.
Why I might be a fit
Most companies treat writing as a tactical activity — something that happens after strategy is decided. But the truth is, your GTM strategy only becomes real through writing.
I've spent 12+ years living this. As Head of Go-to-Market at Attune, working with companies like Calendly, Wistia, and SparkToro, and co-authoring Forget the Funnel (the book on customer-led growth), I've learned that great GTM requires strategic writing at every stage of strategy development, and across every touchpoint in your customers’ experience.
I’m not a writer. I’m a GTM leader who happens to enjoy writing.
What that means for you:
- I know how to interview customers and surface the insights that inform positioning and close deals
- I understand buying psychology and how to move prospects through the journey
- I can translate technical complexity into clear messaging that resonates across all touchpoints
- I know how to structure content that converts, activates, and retains customers
Also, I keep up with the times — meaning yes, I use AI (Claude is my homie). But leveraged properly, AI is a collaborator and accelerator. AI helps me iterate better and work faster, but the strategy, customer insight, and voice? That's all human.
If we work together, you won't get lazy AI slop. You'll get content that sounds like it came from someone who actually understands your business, your customers, and your GTM strategy.
"Claire brings a unique blend of strategic vision, deep customer empathy, and operational rigor to every challenge. What sets her apart is her ability to cut through complexity and focus on what matters most."— Bob Moesta, Creator of Jobs-to-be-Done framework
How I can help
I work with a small number of companies on an ongoing basis. Monthly retainer of $2,000 for 10-15 hours of strategic writing support.
But here's what you're actually getting: a GTM-minded writer who can move between positioning, messaging, sales enablement, customer education, and content — whatever your strategy needs most — at a pace and price point that wouldn't be possible otherwise, thanks to strategic use of AI.
One month I might interview your customers and write the messaging for a product launch. The next month I might draft case studies that close deals or build email sequences that activate new users. The month after that, maybe I'm rewriting your homepage.
You're not locked into deliverables. You're getting flexible capacity for the writing that makes your GTM work.
That said: if you already have a way of working with outside writers / consultants — project-based, hourly, whatever — I'm open to that too. Let's just figure out what makes sense for your business.
Samples
Here are three examples that demonstrate how I approach strategic writing across different contexts:
📘 Forget the Funnel: The Customer-Led Growth Playbook
I co-authored this book with my business partner Georgiana Laudi, translating years of customer research consulting into a practical framework for B2B SaaS companies. The challenge wasn't just explaining what customer-led growth is; it was making complex methodology feel accessible and immediately actionable.
What this shows: My ability to take strategic concepts and structure them so they're clear, compelling, and useful for practitioners.
📊 Autobooks Case Study: From Research to Results
For this project, I led the entire process: interviewing Autobooks' team, identifying the core insights from their customer research work, and writing the landing page, in-app copy, and onboarding emails that drove increased signups and feature adoption.
What this shows: How I translate customer interviews and strategic insights into messaging that generates results.
✍️ Writing in a Founder's Voice: Thought Leadership for Attune
In my work with Attune, part of my role is writing content in our CEO’s voice. This requires
deeply understanding his perspective, translating technical concepts into accessible language, and maintaining his authentic voice while keeping the strategy clear.
What this shows: My ability to adapt voice and tone while maintaining strategic rigor.
💡 The through-line
Whether I'm writing a book, crafting customer lifecycle assets, or channeling a founder's voice, the approach is the same: start with deep understanding, structure for clarity, and write in a way that moves your business forward.
Let’s talk
hey (at) clairesuellentrop (dot) com